Levi's CEO on Using TikTok to Reach Consumers

The transcript covers several topics, starting with the potential sale of TikTok due to national security concerns and its impact on advertising strategies. It then discusses the Facebook ad boycott, the progress made by Facebook, and the decision to resume advertising. The conversation shifts to the reopening of a major store in Wuhan, China, highlighting innovative strategies and lessons learned during the COVID-19 pandemic. Finally, it explores advancements in denim technology, focusing on digitization and AI integration in the industry.

What are the potential implications of Tiktok being sold to an Australian buyer?

How has the advertising strategy changed in response to the Facebook ad boycott?

What lessons were learned from the reopening of the store in Wuhan?

What strategies are being implemented to reach consumers during the pandemic?

In what ways has the pandemic created opportunities for the business?

What advancements in denim technology are currently being focused on?

How is artificial intelligence being integrated into the business operations?