Farfetch CEO Neves on AI, Competition and Brexit

The video discusses Amazon's challenge in entering the luxury market and Farfetch's role as a global luxury fashion platform. Farfetch leverages AI and data for targeted marketing and personalization, using a mix of digital and PR strategies. The competitive landscape includes platform companies like Instagram. Amazon's success in fashion is noted, but luxury remains a challenge due to its emotional and aesthetic components. Brexit's impact on Farfetch is minimal due to its global operations, but talent acquisition remains a concern.

What is the significance of PR and communications in Farfetch's marketing strategy?

What challenges does Farfetch face with Amazon's presence in the fashion industry?

How has Brexit impacted Farfetch's operations and talent acquisition?