Rory Kinnear speaks about returning to play Bill Tanner in new Bond film 'Spectre'

The video discusses the enduring appeal and excitement surrounding the Bond franchise, emphasizing its family-like atmosphere among the crew and its ability to adapt to changing times and audience expectations. The Broccoli family's management and deep understanding of the brand are credited for its success and evolution over more than 50 years.

What does the speaker imply about the knowledge of the franchise being in the family's bones?

In what ways does the Bond franchise adapt to audience expectations?