How Mondeléz Keeps Growing Its Global Brand

Mondelez was formed in 2012 after splitting from Kraft Foods. Initially, it was a takeover target for investors like Bill Ackman and Nelson Peltz, who pushed for cost-cutting and margin improvement. From 2013 to 2018, Mondelez focused on improving margins, which set the stage for growth under Dirk Vanderpool. The company expanded through acquisitions, adding $1.5 billion in revenue since 2018. Mondelez targets fragmented, high-growth areas like snack bars and pastries. Portfolio optimization is ongoing, with a focus on local brands and market-specific strategies, exemplified by Oreo's success in India.

What significant change occurred for Mondelez in 2012?

Who were the billionaire activist investors that targeted Mondelez in its early years?

What was the focus of Dirk Vanderpool when he joined Mondelez?

How has Mondelez expanded its portfolio since 2018?

What is one of the biggest success stories for Mondelez in India?