Twitter Advertising 'Firing On All Cylinders' in Q2: CFO Segal

The transcript discusses Twitter's growth post-COVID, highlighting an 11% audience increase. It addresses the impact of Apple's tracking changes on the ad industry, noting Twitter's unique approach. The potential role of Bitcoin and decentralization in Twitter's future is explored, alongside the introduction of subscription services like Twitter Blue. The transcript also covers Twitter Spaces as a new engagement tool and the importance of building smaller communities for user comfort.

How has the user retention of those who joined Twitter during the pandemic compared to previous cohorts?

What opportunities does Twitter see in relation to the Apple tracking prompt and its impact on advertising?

What percentage of Twitter's revenue is derived from brand advertising compared to direct response advertising?

What are the potential future uses of cryptocurrency on Twitter as discussed in the text?

What are the expected impacts of the new subscription service on Twitter's revenue in the long term?

How does Twitter plan to monetize its Spaces feature in the future?

What is the significance of building smaller communities on Twitter according to the discussion?