Marketing - What is Cross-Selling

The video tutorial explains the concept of cross selling, a key strategy for effective salespeople. Cross selling involves suggesting complementary goods or services to customers to increase sales and profitability. An example is offering fries with a hamburger. This strategy is crucial for introducing new products to customers who may not be aware of them. By engaging in cross selling, salespeople can enhance customer profitability and contribute to the organization's success.

How does cross selling increase customer profitability?

What role does cross selling play in promoting new products?