Swarovski ve una diversificación del material en la industria joyera

The video discusses Swarovski's history and expertise in crystal and gemstone, highlighting the company's adaptation to material diversification trends in the jewelry industry. It explores generational purchasing trends, particularly among millennials, and Swarovski's growth strategy in Asian markets, especially China. The video also covers market adaptation, expansion plans, and the shift towards an omnichannel retail approach.

In what ways are purchasing dynamics changing among consumers, particularly millennials?

What growth trends are being observed in the jewelry market in China?