Hampton Creek's Undercover Project to Buy Its Own Mayo

The transcript discusses an investigation into Hampton Creek's unusual business practices, where the company allegedly purchased its own products to boost sales figures. The CEO, Josh Tetrick, claimed these purchases were for quality assurance, but evidence suggests otherwise. The company also engaged in tactics to increase product demand artificially. Despite transparency efforts, the investigation found discrepancies in the company's claims. The response from investors and retail partners remains limited, raising questions about the company's future practices.

How did the company's purchasing practices differ from standard quality assurance procedures?

What tactics did the contractors use after purchasing the products to influence store managers?

What was the main reason given by Josh Tetrick for the large-scale purchases made by the company?

What evidence was found that contradicted the company's claims about their quality assurance program?

What was the response from retail partners and investors regarding the company's practices?