You need local knowledge to bridge cultures

The video discusses the challenges of working in different cultural environments, particularly in Africa. It emphasizes the need for precise communication and managing expectations, as cultural interpretations of time can vary. The speaker suggests finding a cultural bridge, such as a person familiar with both cultures, to navigate these differences effectively.

In what ways can misinterpretations of time expectations affect work outcomes?

Why are individuals who understand both cultures considered valuable in cross-cultural work?