Apple Wants to Get Movies Earlier for Rentals

The video discusses the evolving strategies of Hollywood studios in handling movie rentals, particularly on iTunes. It highlights the traditional exclusivity period for theaters and the shift in consumer preferences towards home viewing. Media executives are exploring new rental windows, with Apple playing a significant role in negotiations. The video also addresses piracy concerns and the potential impact on theater revenues. Historical attempts by studios to release movies early are mentioned, along with the financial implications for theaters.

What concerns do theaters have regarding the early release of movies for home rental?

How did Universal's attempt to release movies online in 2011 impact its relationship with theaters?