Adidas CEO Rorsted Expects Strong 4Q in U.S.

The transcript discusses Adidas' financial performance, highlighting its revenue growth and market strategies. CEO Kasper Rorsted outlines Adidas' success in the US and China, emphasizing strong online sales and partnerships. Despite competition from Amazon, Adidas remains optimistic about its market position. The company is focused on product innovation and celebrity collaborations to maintain its brand appeal. Rorsted also addresses the importance of the Chinese market and the company's share price outlook, projecting steady growth through consistent performance.

What strategies does Adidas plan to implement to maintain market share?

How important is the Chinese market to Adidas according to the text?

What is the expected revenue range for Adidas by 2020?