Maybank Says Cathay Pacific Needs to Focus on Quality

The video discusses the challenges faced by airlines in competing for market share against state-owned carriers. It emphasizes the importance of focusing on quality and profitability rather than market share. The potential use of low-cost carriers like Dragon Airlines is explored, but the video concludes that due to high operating costs and unsuitable aircraft, a low-cost model is not feasible. Instead, airlines should focus on their premium segment, despite its current small market size.

What should airlines focus on instead of trying to increase market share?

How can airlines effectively use their affiliates to target budget travel market passengers?