OmegaChem

The video tutorial introduces Peter Keeling and Basil Nicolai, who are working on scaling a process to create bio-based chemicals from biomass. Initially focused on technology, the course emphasizes the importance of understanding customer needs and creating value propositions. Key discussions with Procter and Gamble reveal interest in bio-based products and highlight the role of surfactant formulators as immediate customers.

Which company showed considerable interest in the branch molecules?

Who are the immediate customers mentioned in the text?