Building an Employer of Choice

The video discusses the significance of employer branding and how it contributes to being recognized as a top employer. It highlights the importance of understanding employee needs, especially for younger markets, and designing programs to attract them. The video also emphasizes the need to deliver on brand promises to maintain a competitive advantage.

What factors contribute to a company being recognized as an employer of choice?

How does the company promote its employer brand?

What are some of the expectations that employees have from their employers today?

In what ways does the company cater to the younger workforce?

What promises does the employer of choice make to its employees?