Don't forget to surprise and delight your clients

The video discusses the importance of leveraging scale and procurement in client relationships, while maintaining a balance between logic and creativity. It emphasizes the need to surprise and delight clients by providing unexpected value and proactive solutions. The concept of 'urgent genius' is introduced, highlighting the importance of quick, creative responses to cultural events to capitalize on trends and strengthen client partnerships.

In what ways can exceeding client expectations strengthen business relationships?

Why is it important for clients to see their service providers as business partners?