Kraken CEO on the Crypto Bowl 2022

The transcript discusses the impact of Coinbase's Super Bowl ad, highlighting its success in driving traffic but not significantly affecting Bitcoin prices. Kraken CEO Jesse Powell shares insights on advertising strategies, emphasizing sustainable growth over costly campaigns. The conversation also covers regulatory challenges, the importance of proof of reserves for consumer protection, and the potential of Bitcoin as a valuable gift. Market predictions for Bitcoin's future value are also explored.

What is Jesse Powell's perspective on customer acquisition costs?

How does Jesse Powell view the focus on institutional investors compared to consumers?

What does the proof of reserves audit signify for consumer protection in crypto?

What are Jesse Powell's thoughts on giving Bitcoin as a gift?