Word-of-Mouth Marketing

The video tutorial discusses the importance of effective messaging to customers and highlights word of mouth (WOM) marketing as a powerful tool. WOM marketing relies on customer satisfaction to drive promotion, leveraging trust from friends and family. Companies can encourage WOM through social media and events, aiming for messages to go viral. This approach is effective in spreading messages to trusted sources.

What is the ultimate goal of word of mouth marketing?

In what ways can word of mouth marketing spread a message to people?