Black in Focus: Jerri DeVard and Kevin Warren, BECA

The video features a discussion with Jerry Devard and Kevin Warren about the Black Executive CMO Alliance (BECA). They discuss the formation, mission, and objectives of BECA, emphasizing collaboration, mentoring, and elevating the marketing profession. The conversation highlights the role of marketing in business, the importance of data analytics, and the challenges faced by marketers. Advice is given to aspiring marketers to be bold and take risks. The video concludes with future plans for BECA and the importance of diversity in marketing.

How has the perception of marketing as a profession changed over time according to the discussion?

What strategies did UPS implement to improve their relationship with small and medium-sized businesses?

What advice does Kevin Warren give to young professionals considering a career in marketing?

What does the speaker mean by 'the art of the possible' in the context of marketing?