Figure out what makes people tick

The transcript discusses working with senior leaders, understanding their motivations, and the challenges of influencing individuals with insecurities. It emphasizes the importance of understanding personal drives, such as ego and financial reward, and offers strategies for influencing difficult individuals by appealing to their personal agendas and making them feel ownership of ideas.

What strategies can be effective in influencing difficult individuals?

In what ways can you appeal to a person's personal agenda when addressing issues?