Marketing - Why is Price Fixing Harmful?

The video tutorial emphasizes the critical role of pricing decisions in marketing. It explains price fixing as a collusion between sellers to maintain certain price levels, which disrupts market dynamics and deprives buyers of fair options. Price fixing is illegal and unethical, and marketers must avoid it to ensure compliance and avoid penalties.

Discuss the impact of artificial price setting on supply and demand.

Why is price fixing illegal, and what should businesses do to avoid it?