After Watching 'Squid Game', Which Korean Shows Did Fans Watch Next?

The transcript discusses the global success of Netflix's Squid Game and its impact on Korean content consumption. It highlights Netflix's strategic growth in South Korea since 2016, leading to a significant increase in popular shows. The company is expanding in Asia, focusing on Japan, South Korea, and India, while facing competition from Amazon and Disney Plus. Netflix's data-driven approach and early market entry give it a competitive edge, although rivals are catching up.

What factors contributed to Netflix's success in South Korea?

How did the viewership of Korean shows change after the release of Squid Game?

What challenges did Netflix face when it first entered the Korean market?

In what ways has Netflix's strategy in Asia differed from its approach in the US?

What role does data play in Netflix's competitive advantage in the streaming market?