E-Tron Electric Crossover a 'Proper Audi,' Keogh Says

The transcript discusses Audi's strategic timing for launching electric vehicles, focusing on market acceptance, cost, and profitability. It outlines the pricing strategy for their new vehicle, targeting the affluent consumer segment. Audi's future plans include launching premium electric vehicles before moving to more affordable models. The company is confident in its market position despite competition and is investing heavily in technology and resources. Audi's vehicles feature level 2 autonomous technology, emphasizing safety. The impact of trade tensions on business stability is also addressed.

What are the three key factors that led Audi to launch their electric vehicle at this time?

What is the price point of the new Audi electric vehicle and what segment does it compete in?

How does Audi plan to position itself in the electric vehicle market compared to competitors like Tesla?

What is the current state of the electric vehicle market according to Audi's perspective?

What challenges does Audi face regarding capital investment for electric vehicles?

What level of autonomy does the new Audi vehicle have, and how does it differ from full autonomy?

How is the current trade tension between the United States and China affecting Audi's business?