Market Research Techniques and Strategies

The video tutorial covers market research, focusing on its importance for businesses to understand customer needs and market dynamics. It explains primary and secondary market research methods, including surveys, questionnaires, focus groups, and observation. The tutorial also discusses the types of data collected, such as quantitative and qualitative data, and emphasizes the importance of interpreting this data accurately. It highlights the need for businesses to ensure data reliability, relevance, and representation to make informed decisions.

What is the difference between quantitative and qualitative data in market research?

Why is it important to interpret market research data effectively?

What factors should be considered to ensure the reliability of market research data?

How can businesses ensure that their market research is representative of the total market?