DraftKings' Kalish on Michael Jordan, Cubs Partnership

The transcript discusses Michael Jordan's role as a strategic advisor for DraftKings, highlighting his impact on brand building and market capitalization. It explores DraftKings' marketing strategies, competition, and the effects of COVID-19 on sports betting. The partnership with the Chicago Cubs and the establishment of a physical sportsbook location near Wrigley Field are detailed. The transcript also covers the state-by-state legalization of sports betting and DraftKings' readiness to expand into new markets.

What role is Michael Jordan expected to play in the company?

How has Michael Jordan's involvement impacted the company's market capitalization?

What are the competitive challenges mentioned in the marketing landscape?

What strategies does DraftKings employ to ensure effective marketing and customer retention?

Why is DraftKings interested in establishing a physical location near Wrigley Field?

What benefits does DraftKings see in the legalization of sports betting across different states?

How does DraftKings plan to engage with customers in the evolving sports betting market?