Uber Benefiting From Diversification, NYU's Sundararajan

The video discusses Uber's diversification strategy, highlighting its shift into Uber Eats and the impact of COVID-19 on its business model. It explores the platform's user growth and the potential for increased active users as the pandemic subsides. The asset-light model is examined for its resilience during economic shocks, comparing Uber's performance to traditional asset-heavy companies like Hertz. Finally, the video considers Uber's potential to become a price setter in the rideshare market, while facing intense competition in food delivery.

What does the diversification strategy of Uber illustrate about the traditional rules of business?

How did Uber's performance in the food delivery sector during COVID compare to its competitors?

What factors are expected to drive the increase in active platform users for Uber in 2021?

What implications can be drawn from Uber's asset-light model in comparison to traditional companies during the pandemic?

How does the cost structure of Uber differ from that of traditional hotel chains and car rental companies?

In what ways has the pandemic affected the competitive landscape for Uber's rideshare and food delivery services?

What are the potential future trends for Uber in terms of pricing strategy in the rideshare and food delivery markets?