Ericsson's Frykhammar: Company Is Not for Sale

Ericsson's Frykhammar: Company Is Not for Sale

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by a company due to weak markets in Brazil and Russia, and the need for cost reduction and competitiveness. The interim CEO addresses the company's strategic focus on 5G and IoT, while ensuring cost management and efficiency. The company is not for sale and is supported by long-term owners. Key initiatives include digitalization and modernization of networks, with a focus on maintaining a balance between short-term and long-term goals.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main challenges faced by the company in the current market environment?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What proactive measures has the company taken since 2014?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the company addressing its cost structure and competitiveness?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's stance on being for sale?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key focus areas for the company in terms of customer engagement?

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OFF