Micromax Starts New Unit to Challenge Samsung

Micromax is launching a new venture, You Televentures, focusing on smartphone software and Internet-connected devices. The products will be value for money, sold exclusively online in India, and feature premium updates. This move aims to enhance competition with brands like Samsung and expand beyond mobile hardware. Future plans include introducing smart bands and clothes in developed markets.

What is the significance of the new venture for Micromax?

What types of Internet connected devices is Micromax expected to introduce?