McDonald's Keeps Customers Coming, Despite Higher Prices

The video discusses McDonald's sales performance, highlighting how price increases have driven sales despite no increase in foot traffic. McDonald's scale allows it to offer competitive pricing. During the pandemic, McDonald's streamlined its menu, eliminating all-day breakfast to improve operations. The company faces challenges from global currency exposure and declining consumer sentiment, especially in Europe. The video also explores the impact of inflation on consumer behavior and the competitive landscape, with McDonald's and other large chains having an advantage due to their scale.

In what ways did McDonald's adapt its menu during the pandemic?

What are the potential impacts of inflation on McDonald's customer traffic?