Netflix Is Raising Prices by At Least $1 in U.S.

Netflix Is Raising Prices by At Least $1 in U.S.

Assessment

Interactive Video

Business

University

Hard

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The video discusses Netflix's strategy of increasing subscription prices in developed markets like the US and Canada, while maintaining lower prices in developing regions to expand its subscriber base. It highlights Netflix's pricing power among tech companies and the rationale behind its pricing strategy, supported by surveys indicating customer willingness to accept slight price hikes.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of Netflix's content offerings on its pricing strategy.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What evidence suggests that Netflix subscribers are willing to accept a price increase?

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