Process, 4 Ps of Marketing

The video tutorial discusses the concept of 'process' within the marketing mix, covering key aspects such as order processing and fulfillment, minimum order quantity, terms of sale, inventory management, and customer satisfaction. Each component is crucial for efficient operations and maintaining customer satisfaction. The tutorial emphasizes the importance of setting clear terms and managing inventory effectively to ensure smooth order processing and fulfillment.

Why is inventory management crucial in the marketing process?

What steps can a company take to ensure customer satisfaction after fulfilling orders?