The Power of Stakeholders

The video discusses the importance of stakeholder engagement, highlighting the power and influence stakeholders have on a company's brand image. It emphasizes the need for businesses to understand stakeholder perspectives on sustainability and adapt accordingly. A case study in the retail sector illustrates how companies can be held accountable for supply chain issues beyond their control. The video underscores the value of collaboration for long-term success.

Why is it important to understand how different stakeholder groups define sustainability?

What challenges did the retail client face regarding stakeholder expectations?