VOICED : US Black Friday deals hit Canadian stores

Black Friday is a relatively new retail event in Canada, with 14% of Canadians previously shopping in the U.S. for deals. Canadian retailers are now offering competitive promotions to keep consumers local. A survey indicates 60% of Canadians plan to shop domestically, with 20% of retailers participating in Black Friday sales. Canadian firms are adopting U.S. retail tactics to enhance the shopping experience. The trend suggests Black Friday in Canada may grow to match the American phenomenon.

What is the significance of the last Friday in November in Canada?

What trends are observed in Canadian consumer behavior regarding Black Friday shopping?