AmEx CEO on Pivot to Checking and Debit Cards

AmEx CEO on Pivot to Checking and Debit Cards

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the launch of a debit card for business customers, emphasizing the importance of providing access to checking accounts. It highlights the company's international expansion, particularly in China, which required network modifications to handle various card transactions. The focus then shifts to the international market, noting that while consumer activity is currently flat, there is potential for growth as travel demand increases.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company view its international consumer market currently?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunities does the company see in its international business moving forward?

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