Larry Jackson on the Idea Behind Music Startup Gamma

The speaker discusses the intentionality behind their work at Apple, highlighting daily activities such as podcasting and creative campaigns. They detail successful ad campaigns with celebrities like Taylor Swift and Drake, emphasizing the impact of these efforts on subscriber growth and cultural currency. The speaker concludes by reflecting on the enterprise value of these initiatives.

In what ways did the speaker believe their work contributed to subscriber growth?

What does the speaker mean by 'cultural currency' in relation to their work?