What is the Voice of the Customer (VOC)? Project Management in Under 5

The video tutorial explains the concept of Voice of the Customer, a process for understanding customer needs and expectations. It highlights the importance of aligning products and services with these needs to ensure their success. The tutorial covers methods for gathering customer insights, such as interviews and focus groups, and discusses the application of this process in project management to enhance stakeholder engagement and product uptake. The key takeaway is that meeting customer needs is crucial for product success, while failing to do so can result in costly failures.

In what ways can stakeholder engagement be enhanced through the voice of the customer?

Explain the consequences of not aligning products with customer expectations.