Relationship Management

The video discusses the role of marketers as the face of organizations, emphasizing the importance of relationship management. It explains CRM and BRM, contrasting them with historical sales practices that lacked focus on customer relationships. The necessity of data in modern relationship management is highlighted, along with the critical role of trust in maintaining strong business relationships.

What is the primary role of marketers in an organization?

How do companies create strong bonds with their customers?

What does CRM stand for and what does it involve?

Why is data important for managing relationships in business?

What is at the heart of relationship management according to the text?