Marsala Is Pantones 'Color Of The Year 2015

The video discusses Pantone's selection of Marsala as the color of the year, highlighting its earthy wine red tone and its significance for brands. Pantone's role in providing a consistent color language for designers is emphasized, along with the influence of economic and color trends on design. The discussion also covers the impact of color on brand identity, with examples of disputes over color choices in companies like Yahoo. The evolution of brand identity in response to consumer trends, especially among millennials, is also explored.

What is the significance of the color Marsala according to Pantone?

How does Pantone assist designers in realizing their color choices?

What economic and design trends does Pantone consider when selecting a color of the year?

What role does color play in the branding strategies of companies like Yahoo?

In what ways do consumer attitudes towards brands influence color choices?