Pernod Ricard Would Pass on Cost of Tariffs to Consumers, CEO Says

The video discusses the challenges of operating in a volatile trade environment, emphasizing the importance of agility in resource allocation and price management. It highlights China's significance as a market, noting both growth potential and volatility. The discussion covers promotional spending, investment strategies, and the potential impact of cannabis legalization on the spirits industry. The video also addresses M&A activities and the implications of Brexit on free trade, particularly for Scotch whiskey exports.

What challenges does the company face in the current trade environment?

How does the company plan to manage pricing in response to trade tariffs?

What is the company's long-term vision for consumer growth in China?

What factors contribute to the volatility in the Chinese market according to the speaker?

What is the company's stance on the legalization of cannabis and its potential impact on premium spirit consumption?

What are the company's expectations regarding Brexit and its impact on their business?

How does the company view free trade in relation to its operations in the UK and EU?