Greenwashing

The video discusses the concept of greenwashing, where companies make misleading claims about their environmental efforts. It highlights the risks of greenwashing, using examples like Shell Oil and Desani, and emphasizes the importance of authenticity and transparency in sustainability marketing. The video also notes the role of consumer awareness and social media in holding companies accountable, and mentions the FTC's revised guidelines to ensure brands substantiate their green claims.

What are some potential consequences for companies that engage in greenwashing?

How can consumers hold companies accountable for their sustainability claims?

What does the term 'greenwashing' mean in the context of marketing?

Why is it important for companies to substantiate their green claims?

What role does technology play in the way consumers respond to companies' sustainability efforts?