Bank of America CEO Brian Moynihan on standardizing ESG measures

The video discusses the role of the International Business Council (IBC) in promoting corporate social responsibility and aligning capitalism with the UN's Sustainable Development Goals (SDGs). It highlights the challenges of standardizing metrics for measuring progress and the need for regulatory support to prevent greenwashing. The importance of standardization and endorsement from regulatory bodies is emphasized to ensure credibility and effectiveness in achieving sustainability goals.

In what ways can standardization of metrics benefit corporations in their sustainability efforts?

Discuss the concept of 'greenwashing' and its implications for corporate accountability.