Shanker, Johnson on Amazon Taking Aim at FedEx, UPS

The video discusses the evolving landscape of retail logistics, focusing on Amazon's strategies and innovations. It highlights the shift towards omnichannel retail by major players like Amazon and Walmart. The video delves into Amazon's supply chain innovations, including their fulfillment centers and distribution strategies. It also covers Amazon's tradition of experimentation, such as leasing planes for delivery, and their efforts to compete with logistics giants like FedEx and UPS.

In what ways has Amazon attempted to compete with traditional delivery services like FedEx and UPS?

What challenges does Amazon face in expanding its delivery services?