CLEAN : Debt relief app uses Squid Game business cards to attract customers

The transcript discusses the initial reactions people have to a card, leading to conversations about debt, particularly toxic debt and its consequences. It highlights the opportunity to spread awareness about financial options and the importance of partnerships with credit card companies. The success of experiential marketing, specifically through a Squid Game-themed event, is also emphasized as a way to destigmatize debt discussions.

How did the 'Squid Game' experiential marketing campaign benefit the brand?

In what ways can discussing debt openly help destigmatize the topic?