Box Office: 'The Hitman's Bodyguard' Expected to Shake Down 'Logan Lucky' | THR News

The video discusses the box office performance of 'The Hitman's Bodyguard' and 'Logan Lucky'. 'The Hitman's Bodyguard' topped the charts with $21.6 million, while 'Logan Lucky', directed by Steven Soderbergh, earned $7.5 to $8 million. Despite critical acclaim, 'Logan Lucky' faced challenges in distribution and marketing, as Soderbergh aimed to control these aspects independently. The film's unique marketing strategy included targeted ads and limited trailer testing. The video concludes with a call for viewer feedback.

What challenges did Soderbergh face with the box office results of Logan Lucky?

Describe the marketing strategy that Soderbergh used for Logan Lucky.