What is Jay-Z's relationship with the brand mentioned in the text?
Jay-Z Knows Branding and Where Consumer Is Going: Besson
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Business
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University
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Hard
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The video discusses Jay-Z's significant involvement in a luxury champagne brand, highlighting his investment and branding expertise. It explores the brand's authenticity, market reactions, and its appeal to diverse global consumers. Despite some negative reviews, the brand's strong market presence and unique presentation are emphasized.
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What does the speaker suggest about the future of the brand?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
How does the speaker describe the authenticity of the product discussed?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the different perceptions of the product in various markets mentioned?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What impact do bad reviews have on the product according to the discussion?
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