What is A/B Testing? ...and Split Testing?

The video explains AB testing, a method used by companies like Amazon to optimize web pages and marketing strategies. It involves creating two versions of a webpage to test changes and measure their impact on user behavior. Key conventions include using a control version, testing one change at a time, and ensuring statistical significance. The video also discusses split testing and its applications beyond marketing, such as improving team productivity.

What should you do if you do not get a significant difference in behavior between version A and version B?

Can you test more than one change at a time in AB testing? Explain your answer.

What types of elements can be tested using AB testing?