Instacart CMO on Future of Advertising

Laura Jones, CMO of Instacart, discusses the company's presence at CES, highlighting their technological innovations like AI-enabled shopping carts and electronic shelf tags. She elaborates on Instacart's advertising strategies, emphasizing the importance of measurable ad spend in a recessionary climate. Jones also talks about Instacart's growth strategies, including unique marketing partnerships like the one with Lizzo. Finally, she explains how Instacart uses data to track trends and enhance customer engagement.

How does Instacart aim to integrate online and in-store shopping experiences for users?

What are the challenges and opportunities Instacart faces in the current economic climate?

What are some trends that Instacart has observed in user behavior related to TikTok?