David Stern: NBA Is Beginning Its Digital Revolution

The video discusses the NBA's global reach through digital platforms and social media, highlighting its ability to connect with fans worldwide. It explores the potential for further monetization and media innovation, while considering the balance between growth and maintaining core business goals. The discussion also covers the value of sports rights, noting the historical growth in broadcasting deals and the potential for further expansion in international markets.

What role does social media play in connecting sports leagues with fans worldwide?

What are the potential benefits of NBA teams taking stakes in media innovation?

Discuss the implications of 'cord cutting' on the NBA's view of sports rights.

How has the value of sports rights changed over the years according to the text?

What does the speaker suggest about the future of NBA programming in various countries?