SMCP Boost Luxury Brand With China Partner Over IPO

The video discusses the history and success of Sandro, its expansion into the Asian market, and its strategic brand positioning. It highlights the company's production processes, retail model, and the decision to partner with a Chinese investor instead of pursuing an IPO. The focus is on becoming a global leader in accessible luxury.

What year was Sandra founded in Paris?

What is the significance of the Asian market for luxury brands?

How many stores are being opened in China per year?

What challenges are currently faced by the luxury market?

Describe the different target audiences for the brands Sandra, Mash, and Pirlo.

Why did the company decide not to pursue an IPO?

What is the company's mission regarding accessible luxury?