Harrods' Ward on Rethinking Luxury

The video features a conversation with Michael from Harrods, discussing the impact of COVID-19 on the business, the importance of customer loyalty, and the strategies employed to attract customers, including the use of AI and exclusive products. Harrods' approach to appealing to Gen Z, the role of sales assistance, and the significance of maintaining an English identity are also highlighted. The discussion covers the luxury market's resilience to economic shifts and the unique experiences offered to customers.

How does Harrods cater to the preferences of Gen Z customers?

What is the significance of the English identity for the Harrods brand?

In what ways has Harrods expanded its services beyond traditional shopping?