Is Coca-Cola a Religion?

The video explores the idea of Coca-Cola as a modern religion, drawing on Mark Pendergrast's book and Clifford Geertz's definition of religion. It discusses how Coca-Cola's symbols and advertisements create powerful, pervasive moods akin to religious experiences. The video also highlights Coca-Cola's global reach and the religious devotion of its leaders. While Coca-Cola may not be a religion, it shares religious characteristics, illustrating how religious elements can be embedded in culture.

How does Mark Pendergrast argue that Coca-Cola could be considered a religion?

What are some symbols that Coca-Cola uses to establish moods and motivations?

In what ways do Coca-Cola advertisements promote a sense of community and belonging?

How does David Chidester's view on Coca-Cola contribute to the idea of it being a religion?

What are the religious motivations and practices that can be found in the Coca-Cola culture?